Our team are very knowledgeable in the dairy industry and have years of experience working at ADF Milking. They are experts in their fields and they have written blog posts in their areas of expertise to give you an insight into what automatic dipping and flushing can do for the dairy industry and dairy farming. See a list of our experts and blog authors below.

Director & Founder

James Duke

James is the Director and Founder of ADF Milking and he has worked in the dairy industry all of his career. In 2003, he had the idea for an automatic dipping and flushing system for milking parlours, and the rest is history! His brilliant ideas and engineer knowledge led him to develop the product that we produce today.

James has a huge passion for the dairy industry and is our expert on; calmer cows, somatic cell count, milk quality, becoming more efficient in the milking parlour, and issues with antibiotics.

UK & USA Sales Manager

Simon Goody

Simon has worked at ADF Milking for over 8 years, and has worked in the dairy industry all of his career, since he was 16. He has experience in roles including Technical Support Engineer, Installation Manager and Production Manager.

Simon is an expert in UK sales and helps with blogs on; the benefits of the ADF System, agricultural events, farm visits, cow health and the dairy industry as a whole.

UK North Sales Executive

Iain Couturier

Iain looks after sales in the north of the UK and has worked at ADF Milking for 2 years. He has over 15 years’ experience working in the agricultural industry, with his passion for dairy farming starting at an early age when he helped out with the milking at a friend’s farm.

Iain also an expert in UK sales, and helps write blogs on topics such as health benefits, cow throughput, customer testimonials, and installations.

Head Engineer

Andy Moore

Andy started working at ADF in November 2016 as a young Graduate Engineer straight out of university. Andy grew up his family’s dairy farm and had been working on one of our Gold Cup Customers’ farms before he started, so he was already familiar with the ADF product.

Andy’s love for the dairy industry means he is passionate about ADF and how we can improve cow health and dairy farm profits.

Andy is our expert technician and makes helpful blog contributions on topics such as; servicing your ADF System, liners and teat dip, technical improvements and developments, and other milking machinery.

Senior R&D Engineer

Mark Steggell

Mark is our newest member to the technical team here at ADF Milking. He is our new Senior R&D Engineer. Mark has worked in engineering since he was 17 years old. He’s gone from tool making, to building MRI scanners, to creating electromagnets for partial accelerators. Mark is excited to start his new role. “I already knew of ADF Milking from their outstanding reputation for engineering and innovation. I am delighted to be working with a product of such a high calibre.”

Mark helps us with blog contributions such as; servicing your ADF System, liners and teat dip, technical improvements and developments, and other milking machinery.

Aftersales Manager

Lynsey Hill

Lynsey is our Aftersales Manager and has worked at ADF Milking for 6 years, starting as Accounts Assistant then moving across to Aftersales. In that time she has gained a huge amount of knowledge and experience. She had not worked in the agricultural industry before, but she really believes in the product because it can help customers in so many ways. “The ADF System isn’t just great for herd health but can be installed to save customers valuable time. I like hearing customers tell me about how much extra time they have in their day to enjoy or how they are using that time to diversify their business.”

Lynsey is our expert in aftersales and looks after; our Continuous Supply Programme, ordering of liners and teat dip, and contacting dealers and customers to resolve any issues.

Customer Service Advisor

Louise Sims

Louise started working at ADF Milking in April 2019, but it feels like she has been with us forever! She works closely with Lynsey and is our Customer Service Advisor, looking after all UK accounts and liaising with dealers and farms directly. She has many years of experience managing client accounts ensuring the customer journey is faultless from beginning to end. “I love the fact that no one else can offer the system we have – it is unique to ADF! Our directors have vast farming and engineering backgrounds and genuinely care about improving the milking experience for all involved without over complicating matters.”

Louise helps with topics such as; liners and teat dip, as well as customer care.