The team members at ADF Milking have years of experience working in the dairy industry and are very knowledgeable about the Automatic Dipping & Flushing system. They are experts in their fields and know the benefits of what automatic dipping and flushing can do for dairy farming and the entire dairy industry. See a list of our ADF Milking team members below.

UK, USA & Canada Sales Manager

Simon Goody

Simon has worked at ADF Milking since October 2010 and has worked in the dairy industry all of his career, since he was 16. He has experience in roles including Technical Support Engineer, Installation Manager and Production Manager. Simon is an expert in the benefits of the ADF System, cow health and the dairy industry as a whole.

Sales Executive - UK South

Sam Phelps

Sam is our Sales Executive for the South of the UK. His whole life has revolved around farming – he grew up on his family beef farm and began working on dairy farms when he was just 15 years old. He was a member of his local Young Farmers club for many years and enjoys socialising with dairy farmers in his area.

Sam’s passion for dairy farming took him half way across the world when he worked on a dairy farm in New Zealand for a year. He’s worked on countless farms as a relief milker and has worked as a full time milker on three dairy farms during his career. His last position was technical sales advisor for a small agricultural company before joining the ADF Milking team.

Sam has always found dairy farming very rewarding. “It is about the longevity of the cow and giving them a great life. I know some small family farms that have cows who are 10 or 11 years old because the farmers looked after them so well. Dairy farming is about love, care and time – something that automatic dipping and flushing can help with.”

What Sam admires most about the ADF System is the way it can improve udder health, which improves the cow’s overall health. “This leads to a more productive and efficient animal. I enjoy helping farmers improve their milking routines with the ADF System,” says Sam.

Aftersales Manager

Lynsey Rogers

Lynsey is our Aftersales Manager and has worked at ADF Milking since 2012, starting as Accounts Assistant then moving across to Aftersales. In that time she has gained a huge amount of knowledge and experience. “The ADF System isn’t just great for herd health but can be installed to save customers valuable time. I like hearing customers tell me about how much extra time they have in their day to enjoy or how they are using that time to diversify their business.”

Lynsey is an expert in aftersales and looks after; customers service, Continuous Supply Programme and ordering of consumables.

Phone:+44 (0)1243 814030

Customer Service Advisor

Louise Sims

Louise is our Customer Service Advisor looking after the majority of our customer accounts and liaising with dealers and farms directly. She has many years of experience managing client accounts ensuring the customer journey is faultless from beginning to end. “I love the fact that no one else can offer the system we have – it is unique to ADF! Our directors have vast farming and engineering backgrounds and genuinely care about improving the milking experience for all involved without over complicating matters.”

Phone:+44 (0)1243 814030

Head Engineer

Andy Moore

Andy started working at ADF in November 2016 as a young Graduate Engineer straight out of university. Andy grew up on his family’s dairy farm and had been working on one of our Gold Cup Customers’ farms before he started, so he was already familiar with the ADF product. Andy’s love for the dairy industry means he is passionate about ADF and how we can improve cow health and dairy farm profits.

Andy is our head technician and is an expert in; milking machinery, technical improvements & developments, liners & teat dip and servicing your ADF System.

Phone:+44 (0)1243 814037

Senior R&D Engineer

Mark Steggell

Mark is our Senior R&D Engineer. Working in engineering since he was 17 years old, Mark has experience in areas including tool making, MRI scanners and electromagnets for partial accelerators. “I knew of ADF Milking from their outstanding reputation for engineering and innovation. I am delighted to be working with a product of such a high calibre.”

Phone:+44 (0)1243 814038

Director & Founder

James Duke

James is the Director and Founder of ADF Milking and he has worked in the dairy industry all of his career. In 2003, he had the idea for an automatic dipping and flushing system for milking parlours – and the rest is history! His brilliant ideas and engineer knowledge led him to develop the product that we produce today.

James has a huge passion for the dairy industry and is an expert on; calmer milking, somatic cell count, milk quality, efficiency and proactive udder health.