Founder of ADF Wearing a white shirt whilst holding a yellow ADF Milking cluster in a field

The team members at ADF Milking have years of experience working in the dairy industry and are very knowledgeable about the Automatic Dipping & Flushing system. They are experts in their fields and know the benefits of what automatic dipping and flushing can do for dairy farming and the entire dairy industry. See a list of our experts below.

Interested in joining the ADF Milking team? Visit our Careers page to see our current vacancies.

UK, USA & Canada Sales Manager

Simon Goody

Simon has worked at ADF Milking since October 2010 and has worked in the dairy industry all of his career, since he was 16. He has experience in roles including Technical Support Engineer, Installation Manager and Production Manager. Simon is an expert in the benefits of the ADF System, cow health and the dairy industry as a whole.

Aftersales Manager

Lynsey Rogers

Lynsey is our Aftersales Manager and has worked at ADF Milking since 2012, starting as Accounts Assistant then moving across to Aftersales. In that time she has gained a huge amount of knowledge and experience. “The ADF System isn’t just great for herd health but can be installed to save customers valuable time. I like hearing customers tell me about how much extra time they have in their day to enjoy or how they are using that time to diversify their business.”

Lynsey is an expert in aftersales and looks after; customers service, Continuous Supply Programme and ordering of consumables.

Phone:+44 (0)1243 814030

Customer Service Advisor

Louise Sims

Louise is our Customer Service Advisor looking after the majority of our customer accounts and liaising with dealers and farms directly. She has many years of experience managing client accounts ensuring the customer journey is faultless from beginning to end. “I love the fact that no one else can offer the system we have – it is unique to ADF! Our directors have vast farming and engineering backgrounds and genuinely care about improving the milking experience for all involved without over complicating matters.”

Phone:+44 (0)1243 814030

Head Engineer

Andy Moore

Andy started working at ADF in November 2016 as a young Graduate Engineer straight out of university. Andy grew up on his family’s dairy farm and had been working on one of our Gold Cup Customers’ farms before he started, so he was already familiar with the ADF product. Andy’s love for the dairy industry means he is passionate about ADF and how we can improve cow health and dairy farm profits.

Andy is our head technician and is an expert in; milking machinery, technical improvements & developments, liners & teat dip and servicing your ADF System.

Phone:+44 (0)1243 814037

Director & Founder

James Duke

James is the Director and Founder of ADF Milking and he has worked in the dairy industry all of his career. In 2003, he had the idea for an automatic dipping and flushing system for milking parlours – and the rest is history! His brilliant ideas and engineer knowledge led him to develop the product that we produce today.

James has a huge passion for the dairy industry and is an expert on; calmer milking, somatic cell count, milk quality, efficiency and proactive udder health.

Director and CFO

Tony Solazzo

Tony joined founder James at the very beginning of ADF Milking back in 2009. He has previously worked in senior financial management roles across a variety of sectors and before joining ADF he worked in private equity managing a portfolio of large-scale international companies. “I enjoy working at ADF because the energy and enthusiasm of the team makes it a great place to work.”

“The ADF system is a great example of taking a clever idea and executing it perfectly with rock-solid reliability. Our customers love it because it saves time by automating a difficult job and helps to improve herd health.”