MEET THE TEAM

Simon Goody

Simon has worked at ADF Milking since October 2010 and has worked in the dairy industry all of his career, since he was 16. He has experience in roles including Technical Support Engineer, Installation Manager and Production Manager. Simon is an expert in the benefits of the ADF System, cow health and the dairy industry as a whole.

Listen to Simon answer some Frequently Asked Questions.

Meet Simon

Emily Cohen-Doyle

Emily is our UK North Sales Manager and looks after the areas north of Birmingham.

She studied Equine Management at Reaseheath College before starting her career in the dairy and beef industries in 2018. Her last role was in dairy bedding.

Emily loves nothing more than meeting new dairy farmers and speaking with them about how ADF can help their cows and their farm.

“The need for the InVent system is so clear and understandable to farmers. I think it really shows how innovative ADF is and how we are always looking for more ways to improve cow health and happiness.”

Adam Ward

Adam’s role is Customer Service Manager. He oversees the ADF Customer Service team to ensure the customer journey is faultless for both farmers and partners.

With over 15 years of experience in customer care and client services, Adam enjoys leading and nurturing the ADF Customer Service team, which prioritises customer satisfaction. ADF’s commitment to innovation and excellence align closely with his own values.

“The best-selling point of the ADF System is its focus on both customer needs and herd health. By adopting a holistic approach, it enhances herd wellbeing and boosts farm productivity, enabling farmers to achieve superior outcomes for their herd and business alike.”

Louise Sims

Louise is our Customer Service Advisor looking after the majority of our customer accounts and liaising with dealers and farms directly. She has many years of experience managing client accounts ensuring the customer journey is faultless from beginning to end. “I love the fact that no one else can offer the system we have – it is unique to ADF! Our directors have vast farming and engineering backgrounds and genuinely care about improving the milking experience for all involved without over complicating matters.”

Megan Fenwick

Customer Solutions Specialist Megan is dedicated to looking after ADF Milking’s existing customer base for the UK. Drawing on ten years of experience, she has strong interpersonal and communication skills which are vital for her role at ADF.  

Megan obtains vital customer feedback to confirm our service is consistently delivered at the highest standard, and ensure customers are getting the most from their ADF System. Her role also involves monitoring of liner changes and discussing new products and upgrades that customers can utilise on their farm.   

Megan is enthusiastic about supporting the future of dairy farming and highly values the company’s innovative product developments.

“I also strongly believe in our Continuous Supply programme, whereby customers can enjoy regular deliveries of consumables, proactive maintenance and servicing, plus a lifetime warranty, all for an affordable monthly fee.” 

Harrison

Harrison is a Customer Service Assistant at ADF Milking, primarily supporting customers across the UK, while also assisting with enquiries from Europe and the rest of the world. He plays a key role within the customer services team, handling customer enquiries, processing orders and invoices, and supporting the day-to-day running of customer service operations.

Harrison brings a solid understanding of service excellence and customer care to his role at ADF. He believes one of the standout benefits of the ADF System is its ability to reduce the environmental impact of milking parlours.

Tom Duke

As Technical Director, Tom manages the company’s central warehouse facility in the UK, overseeing production, procurement and R&D. He also leads the Technical team. His extensive experience is instrumental in ensuring the efficient and effective delivery of ADF solutions worldwide.

Being immersed in dairy farming from a young age, Tom brings a wealth of knowledge to the team and his practical understanding of the sector is enhanced by his entrepreneurial background.

Tom is passionate about the collaborative and customer-focused ethos at ADF Milking. “It’s a pleasure to work with people who are committed to delivering the best service possible,” he states.

Emphasising the simplicity and efficiency of the ADF System, Tom says: “When buying an ADF System, customers know their cows are reliably getting dipped at the right time, every time. This leads to consistency which is what a herd needs to produce good results.”

George Duke

As Field Services Manager at ADF Milking George plays a pivotal role in ensuring the seamless implementation and optimal performance of ADF Systems. He is primarily focussed on UK the market, offering remote assistance and on-site visits for installations and technical guidance. George’s expertise also extends globally, providing invaluable support to ADF partners worldwide.

His connection to the dairy industry began in early childhood, and the practical experience he gained is complemented by a formal education in Engineering,

A strong advocate for ongoing innovation, George admires the company’s work ethic: “We work very hard to develop new products for our customers. I am very proud to be a part of what the ADF team has achieved over the years.”

George believes the most compelling selling point of the ADF System is the tangible financial benefits. “The best thing about ADF is saving our customers money by reducing labour and improving cow health.”

Listen to George answer some Frequently Asked Questions.

Meet George Duke

George Thomson

George is a dedicated Engineer specialising in the installation of the ADF System across the UK, France and the rest of Europe. His expertise ensures that ADF customers receive timely and effective technical assistance to maintain optimal milking performance.

George has extensive practical experience within the agricultural and engineering sectors, having previously worked on livestock farms and repairing farm machinery. This blend of agricultural and mechanical knowledge equips him with a comprehensive skillset for his role at ADF Milking.

When considering the standout benefits of the ADF System, George highlights both the practical advantages and the memorable branding of the technology. “The best selling point for me is the time it saves the farmer and how yellow it is!” he declares.

Listen to George answer some Frequently Asked Questions.

Meet George Thomson

Toby Misselbrook

Engineer Toby plays a vital role in the installation and ongoing maintenance of ADF Systems across the UK & Europe, with occasional work on global projects.

He possesses a natural aptitude for engineering principles and has a long-standing passion for building and fixing things. Toby’s hands-on approach and problem-solving skills ensure the smooth operation of ADF technology for dairy farmers worldwide.

Toby is enthusiastic about the multifaceted nature of his role. “I enjoy travelling around, meeting farmers and working closely with the cows. Knowing you’re making a difference to their overall health is very rewarding.”

The way the ADF System enhances animal welfare through automation is something that Toby admires. “I love how ADF removes the risk of human error, which in turn makes the cows healthier.”

Listen to Toby answer some Frequently Asked Questions.

Meet Toby

Aidan Palmer

Operations Engineer Aidan plays a crucial role in the production of the comprehensive ADF stall boxes and other key elements for global distribution. Aidan also contributes his expertise to ADF System installations across the UK and internationally.

Aidan values the professional development opportunities that ADF Milking provides. “I’ve learnt a lot of new skills, especially surrounding the installation process of an ADF System, which wouldn’t have been possible without the great team of engineers around me,” he states.

Aidan praises the award-winning milking equipment for having multiple key advantages. “There’s so many benefits to the ADF System it’s hard to pinpoint just one. Some highlights to me are; the concept of farmers saving money due to lower levels of teat dip being used, and the possibility of faster milking due to reduced labour.”

Listen to Aidan answer some Frequently Asked Questions.

Meet Aidan

Andy Moore

Andy started working at ADF in 2016 as a young Graduate Engineer straight out of university. Andy grew up on his family’s dairy farm and had been working on one of our Gold Cup Customers’ farms before he started, so he was already familiar with the ADF product. Andy’s love for the dairy industry means he is passionate about ADF and how we can improve cow health and dairy farm profits.

Andy is an expert in both animal health and milking machinery, playing a key role in technical support and R&D.

Listen to Andy answer Frequently Asked Questions about InVent. 

Meet Andy

Phil Perman

Senior Engineer Phil develops the Main Controller for ADF Systems worldwide. His journey with ADF began in 2009 when it was first established, making him one of the longest-standing members of the team. This commitment speaks volumes about the company’s dedication to employees and creating a positive work environment.

Starting on the assembly floor, Phil demonstrated an aptitude for the technology learning on the job, and progressively moved into product development. This has given him an unparalleled understanding of the ADF System and its evolution.

Phil’s work contributes to the development of reliable, hassle-free solutions for dairy farmers. He also mans the tech support line, assisting customers with his extensive product knowledge.

Looking at the ADF System from a user perspective, Phil highlights how user-friendly it is. “The best thing is how little user interaction it requires. You just switch it on and don’t have to think about it again until the end of milking.”

Adam Cooke

Adam is a key member of the Product Development team. He has substantial experience in the dairy sector which has provided him with a comprehensive understanding of the complexities and demands of the industry. Adam’s role is instrumental in the design and development of ADF’s cutting-edge milking technologies.

Adam is enthusiastic about the dynamic ethos at ADF Milking. “I love working here because of the fast-paced culture, innovation and the high standards of quality in everything we deliver,” he says.

Adam believes the standout feature of the ADF System is its superior performance. “The superior quality of the ADF dipping and flushing is far better than anything that can be done by hand. The automated process delivers consistent results, no matter who is in the parlour.”

Justine Van Guyse

Justine has been at the forefront of Marketing for ADF Milking since 2012, providing strategic direction to global marketing initiatives. Her long-standing leadership has been pivotal in communicating the benefits of ADF’s innovative milking solutions to a worldwide audience.

Bringing extensive expertise across many sectors, Justine’s experience includes valuable time spent working agency-side in Australia, broadening her capabilities within international marketing practices.

“I love working with a brand as strong and well-respected as ADF. The continuous innovation means we always have something new and exciting to say,” Justine comments. “It’s fantastic to be marketing an environmentally friendly product that helps farmers to achieve their sustainability goals. Plus I always enjoy meeting dairy farmers at events and during farm visits.”

Justine in Canada – Behind the Scenes

Natalie Kohn

As Senior Marketing Executive at ADF Milking, Natalie implements international marketing strategies across key regions such as the UK, Europe, Australasia and North America. Her particular responsibilities include; copy writing, website management, press enquiries, award applications, videography & photography and supporting ADF partners.

Originally beginning her career with a strong foundation in online marketing, Natalie’s experience broadened significantly when she worked in Australia in 2015, allowing her to widely expand her skill set.

“Knowing that our technology contributes to improved cow welfare – whether through enhanced comfort during milking, effective teat sanitisation against infection, or fewer cases of mastitis – is incredibly rewarding, both professionally and as a consumer of dairy products,” Natalie states.

Natalie in Somerset – Behind the Scenes

Lauren Bullen

Lauren has a key role within the marketing department at ADF Milking, handling promotional activities for key regions such as the UK, Europe, Australasia and North America. Her workload is diverse and dynamic and her responsibilities include; planning events and open days, digital promotions, social media marketing, video content creation, artwork design and supporting ADF partners.

With over a decade’s worth of experience in marketing roles, Lauren brings extensive knowledge to the company. She enjoys working in a fast-paced environment. “No day is the same and I love the opportunities I have been given. The team are great – we all get on very well.”

Lauren admires how the ADF System is a piece of ground-breaking technology for the dairy industry. “No one else on the market does what ADF does; it is a unique product and I love helping to evolve the ADF brand.”

Lauren in Somerset – Behind the Scenes

Mathias Kayser

Mathias is ADF Milking’s Marketing Executive dedicated to the German and Central European markets. A native German speaker, he brings diverse marketing expertise from online media planning and implementation, digital campaign management, and strategy development. He also contributes to global digital marketing initiatives across various online platforms.

Mathias values the collaborative and teamwork environment at ADF Milking. “You can see how passionate the team are with their enthusiasm to deliver true value for dairy farmers,” he states. “There’s a real family vibe at ADF where everyone pulls together.”

He believes the ADF System excels through its intelligent automation. “It is a brilliant example of automating processes while ensuring human expertise isn’t lost. Every part of the ADF technology is clearly thought through and thoroughly tested, ensuring that it reliably delivers the automation it promises.”

Mathias in Germany – Behind the Scenes

Alicia Rodriguez

James Duke

James has worked in the dairy industry for more than 30 years. It was in 2003, that he had the idea for an automatic dipping and flushing system for milking parlours – and the rest is history!

His brilliantly innovative ideas and deep engineering knowledge led him to develop the ADF product. James has a huge passion for the dairy industry and has established a reputation as an innovator and thought-leader. He is an engineer by training and has extensive technical knowledge on proactive animal health, milking equipment and dairy farming operations.

Tony Solazzo

Tony joined ADF in 2009 bringing considerable experience gained in senior management roles across a diverse range of sectors and international markets. Managing several key areas of the business, Tony has been instrumental in building the team and infrastructure of ADF, creating the platform for growth and positioning the business for significant future scalability.

“What started as a clever idea has developed and grown into a worldwide business, helping dairy farm owners achieve their efficiency and animal goals across thousands of dairy farms. This would not be possible without the energy and enthusiasm of the ADF team and the valuable support and feedback from our customers.”